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Dos and don'ts of creating an effective landing page

Dos and don'ts of creating an effective landing page

Leads and customers are the lifeblood of any business. And what connects these two elements can be a landing page. What is it and how to encourage people to take advantage of the offer?
How product reviews help increase sales and generate leads

How product reviews help increase sales and generate leads

The e-commerce industry has its own rules, but is also subject to optimization. How do you find the middle ground when you think about consumer reviews? Are they important?
Video marketing: How to use videos to drive leads

Video marketing: How to use videos to drive leads

Consumers today spend 34% more time on e-commerce sites that use video marketing. It can be a primary tool for lead generation. What to know before starting a campaign?
ROI and ROAS indicators - How to maximize your PPC campaigns

ROI and ROAS indicators - How to maximize your PPC campaigns

PPC campaigns are an excellent way to generate leads for your business. But in order to maximize the efficiency, you need to undesratnd ROI and ROAS indicators.
Ways to fix your website's thin content problem

Ways to fix your website's thin content problem

One common challenge that site owners face is thin content – duplicate or low-quality content that doesn't provide much value. How to deal with it by performing an audit?
Speed kills: The importance of a technical SEO audit for loading speed

Speed kills: The importance of a technical SEO audit for loading speed

Improving your website's loading speed is no small feat. Before it comes to optimization, you should perform an SEO audit and understand the areas that need to be fixed.
The do's and don'ts of conducting a mobility audit for your website

The do's and don'ts of conducting a mobility audit for your website

In the era of mobilegeddon, mobile-optimized websites are the only way to access the world wide web. That is why technical SEO audit for mobile devices is crucial.
Performing a technical SEO audit? Don't forget the link check!

Performing a technical SEO audit? Don't forget the link check!

In the quest for higher rankings in search engine results pages, link building is an important strategy. A link building audit is necessary when considering how to improve your website's visibility online.
Ways to optimize your website's loading speed

Ways to optimize your website's loading speed

As more people have begun accessing the internet on smartphones and other mobile devices, the importance of speed has become more apparent. How to improve it for greater visibility?
Indexing and crawling: The essentials of SEO optimization

Indexing and crawling: The essentials of SEO optimization

Understand the search engine. What influences the quality of SEO optimization? Indexing and crawling. What are they and how to support them?
SEO optimization: The ultimate guide to using Google Search Console and Google Analytics

SEO optimization: The ultimate guide to using Google Search Console and Google Analytics

Optimization is difficult task that require additional tools. Most of them are paid, so it is especially worth using the free ones from Google. After all, the search engine knows best what it needs.
Reasons why running an online store is better with an SEO agency

Reasons why running an online store is better with an SEO agency

Building a successful online store is difficult, but there are ways to make it easier. One way to do this is by outsourcing the running of your e-commerce store and letting professionals do the work for you.
How to find the right agency for your international business strategy

How to find the right agency for your international business strategy

International recognition is the goal of every company. However, it is not an easy task - language, culture, SEO techniques. How to choose the right agency for global operations?
How to make your digital marketing strategy more effective with an SEO agency

How to make your digital marketing strategy more effective with an SEO agency

Seeking out expertise in the realm of digital marketing can provide crucial benefits. In the era of rapidly developing technology and competition, digital marketing is the basis of sales and relationships.
The power of positive reviews: How to boost your local search results

The power of positive reviews: How to boost your local search results

Reviews from your customers can have a big impact on how visible you are online. Depending on where you live, reviews on Google can result in being able to rank for locally-based searches.
How to fix broken links and improve your local SEO

How to fix broken links and improve your local SEO

Link building is still an integral part of any good local SEO strategy. Everyone tries to have as many of them as possible. But what to do when you encounter a broken link? How does it affect your strategy?
Meta tags and local SEO optimization: Tips to take your website to the next level

Meta tags and local SEO optimization: Tips to take your website to the next level

Meta tags are part of the code that makes up every page on your website and they can help website to rank better in local search results. What to remember when improving the structure of a website?
Error 404: How to handle this error like a Pro!

Error 404: How to handle this error like a Pro!

Wrong link and confusion? It has happened to everyone, but hardly anyone knows how it affects the position of the page. What is a 404 error and how do i fix it?
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