Types of schema tags. How to use them?

Types of schema tags. How to use them?

When it comes to SEO success, one of the key elements is schema. Schema helps search engines understand and categorize your content, enabling them to display more relevant results for searches. However, creating schema manually can be time-consuming and difficult. That’s why a schema generator can be very helpful. Let’s take a look!

What is schema?

It is a form of structured data that provides search engines with additional information about the content of a webpage. This information helps them better understand the context of the page and make it easier for users to find relevant content.

Schema helps search engines identify key elements on your website and categorize them accordingly. This can include titles, images, descriptions, reviews, prices, and more. By adding schema to your webpages, you can provide extra information about the content that you’re trying to promote.

Common schema types

There are many types of structural tags. The most important include:

  • Product – tags used on the websites of online stores. Thanks to them, additional information about the product may appear in the search engine, such as: photo, description, price, availability, reviews and product code.
  • Article – tags, as the name suggests, referring to the article. They make it easier for Google to determine the date and author of the publication, teaser, as well as rating and/or comments.
  • Recipe – tags that allow Google to display the next steps and preparation time of a recipe, its nutritional value and user ratings in search results.
  • Local Business – tags applicable to local companies. They contain basic company contact details, a link to the Google business card, a description of the company and its opening hours.
  • FAQ Page – tags used on pages listing the most frequently asked questions and answers. As a result, questions and answers may appear in the search results.
  • Event – tags helpful in organizing various types of events. Thanks to them, Google can display the place and duration of the event, its organizer and the option to purchase tickets.

Do search rich elements affect SEO?

This code helps search engines identify what type of data each web page contains, allowing them to properly organize and interpret the information in order to deliver accurate results. Schema is now a requirement for any website hoping to rank well on major search engines. Adding schema will help your site appear higher in SERPs as well as increase click-through rates.

How do you generate schema?


Tags are supported in three formats:

  • JSON-LD (recommended by Google),
  • microdata,
  • RDFa.

Microdata is placed directly in the website’s HTML code. RDF is used in both head and body sections. JSON-LD, on the other hand, is associated with JavaScript, which is usually placed in the <head> section of the page.

Using schema generator

Schema generator is a tool that helps webmasters and marketers optimize their webpages for search engines. This type of tool allows webmasters to easily create and implement structured data markup that helps search engines better understand the content on the page.

What are some benefits of using a schema generator?

Schema generators provide an easy way to add structured data to your website without needing to write any code. They can be used to create markup for things such as events, products, reviews, people, and more. It has many benefits for your website, including:

  • improved rankings: schema markup helps search engines better understand your content, leading to improved rankings on SERPs.
  • increased visibility: it makes it easier for search engines to find and index your content, meaning it can appear in more search engine results and be seen by more people.
  • more relevant results: with better structured data, search engines can display more relevant results for searches, leading to increased user engagement.
  • easier coding: using a schema generator can simplify the process and save you valuable time.

The best schema generators

Here are our top picks:

  1. Google Structured Data Markup Helper. This tool from Google helps you easily create the necessary structured data for your webpages. Simply copy and paste the URL of the page you want to markup into the tool and it will generate the code for you.
  2. Schema App. It is an advanced schema generator that helps you quickly generate structured data for your website. It includes a drag-and-drop builder to make creating schema easier, as well as advanced options for more experienced users.
  3. Json-LD Generator. If you’re looking for a simple and straightforward schema generator, Json-LD Generator is a great option. All you need to do is input your page’s information into the fields, and it will generate the schema code for you.
  4. Merkle Schema Tool. It is a comprehensive schema generator that helps you create the right code for any type of page. It also provides detailed explanations on how to use different types of schema, making it ideal for beginners.


When it comes to SEO optimization, schema is essential for helping search engines understand your website and its content. With the help of a schema generator, you can easily create the necessary structured data to enhance your efforts. It is an invaluable tool that allows you to quickly generate the code necessary to add schema markup to your webpages. So, try it now!

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Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
Category: SEO
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