When bad backlinks happen to good websites: How to identify and counteract spam backlinks

When bad backlinks happen to good websites: How to identify and counteract spam backlinks

Are you worried that spam backlinks are going to affect your website’s position? It’s true that spam backlinks can be detrimental to your website’s rankings, but there are ways to counteract their effects. In this blog post, we’ll discuss how to recognize, identify, and counteract spam backlinks before they can have a negative impact on your website’s position. With the right strategies in place, you can minimize the damage and keep your website’s ranking secure. Read on to learn more about it!

What is spam?

Spam is any kind of unwanted or unsolicited content sent to multiple recipients without their permission. This can include e-mail, text messages, blog comments, social media posts, and more. It’s typically used to try to spread malicious software or gain attention for a website or product. It’s also used as a way for scammers to trick people into clicking on links that may lead to malicious websites. Spam can be difficult to detect as it often looks like legitimate content.

Long story short: spam

Spam (Stupid Pointless Annoying Messages) is a term derived from the name of the American pork lunch, which was sold under the name Shoulder Pork and Ham in the 1930s. It gained particular popularity during World War II, because the Hormel Spiced Ham company was responsible for the food rations of the American troops.

It is difficult to determine when the word “spam” was first used to refer to electronic messages. Internet users suggest links to one of the Monty Python sketches. The first case was recorded on May 1, 1978, when Einar Stefferud sent over 1,000 e-mails inviting him to his birthday party. The number of responses blocked the hard drives on his computer. The first commercial spam occurred a few days later. This method quickly gained publicity, which also attracted the interest of non-governmental organizations.


  1. Unsolicited Commercial Email (UCE) – these are unsolicited commercial and advertising commercial offers that are prohibited by Polish law and the European Union directive.
  2. Unsolicited Bulk Email (UBE) – this is unsolicited mass mail, often of a non-commercial nature, which can be the cause of computer viruses.

Backlinks are an integral part of positioning strategy. They are links from other websites that point to your website. These links help search engines to recognize the importance and relevance of your website content and rank it higher in the search engine result pages. The more quality backlinks your website has, the more popular and authoritative it will become. Having quality backlinks also helps your website to have more credibility in the eyes of search engines. Google and other search engines tend to give higher ranking to websites that have a lot of quality backlinks pointing to them.

Spam backlinks

The problem with spam backlinks is that they can have serious consequences for a website’s SEO performance. Penalties for having spam backlinks can range from decreased rankings in search engine results to the complete de-indexing of your site. This means that all of your hard work creating quality content for your website will be for nothing. If your website is deindexed, it will be removed from search engine results and no one will be able to find it. It is, therefore, important to be aware of the different types of spam backlinks and how to counteract them before they affect your position.

The different types

  • Low-quality directories. These are websites that have thousands of low-quality web pages linking to other websites. Often, these directories are automated and have no editorial oversight or quality control.
  • Automated link exchanges. These are scripts that automatically place links between two sites without the knowledge of the owner. They can be hard to detect, but can have a significant impact on your website’s SEO if they are identified and removed.
  • Forum spam. This is when someone posts comments or links on a forum that are unrelated to the topic being discussed. The purpose is to draw attention to a website or product without adding any meaningful value to the discussion.
  • Link farms. These are networks of websites that link to each other in an attempt to increase their search engine rankings. These links are considered to be low quality and are often penalized by search engines.
  • Hidden links. Spammers also use hidden links to try to increase their website’s search engine rankings. These are links that are hidden from the average user, but still visible to search engine crawlers.

How to prevent a website from spam backlinks?

First of all, regularly audit your website’s backlinks. Make sure that your content is only linked to from reputable sources. If possible, try to avoid linking to sites that are known to be associated with spam activities. This will help protect your website from any malicious backlinks.

Google Search Console

When it comes to spam backlinks, Google Search Console can be a great tool for identifying them. You can use it to determine if any of the incoming links from external websites are from spam sites or low quality sources. Once you have identified the spam backlinks, you can take steps to remove them or contact the webmasters of those sites to have them removed.

GSC can also help you better understand what kind of backlinks are beneficial for your website, and which ones are not. It can provide a list of all the sites linking to your website, as well as details about each link such as its anchor text, type (dofollow/nofollow), source, etc. This information can help you identify which backlinks are of good quality and should be kept, and which ones are not providing any value and should be disavowed.


One of the best ways to counteract spam backlinks is to monitor your website’s backlink profile. You can use tools like Ahrefs and Majestic to track your backlink profile and identify any spam links pointing to your site. Once you have identified these links, you should take action by either asking the website owner to remove the link or using Google’s Disavow Tool if they refuse. Taking action quickly will help prevent your website’s ranking from being affected by the spammy backlinks.

Last words

The most important thing is to stay vigilant in monitoring your backlinks and be proactive about preventing spam backlinks before they can have an adverse effect on your website’s ranking. By being proactive and removing any spam backlinks quickly, you will ensure that your website’s search engine optimization is not impacted.

Also check
Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
Category: SEO
Recent entries

    Are you wondering why your website is NOT SELLING?
    Schedule a free SEO consultation and find out how we can improve your sales results.
    Rate the article
    Average rating 5/5 - Number of ratings: 1
    Add comment

    Your email address will not be published. Required fields are marked *

    Would you like to see what else we have written about?

    How to make it easier for Google to find your eCommerce website?
    How to make it easier for Google to find your eCommerce website?
    When building an online shop, the structure is one of the most important. If you do not have a clear plan in mind, you can cause confusion and frustration for both humans and crawlers.
    Ways to fix your website's thin content problem
    Ways to fix your website's thin content problem
    One common challenge that site owners face is thin content – duplicate or low-quality content that doesn't provide much value. How to deal with it by performing an audit?
    How could SEO be used in local business?
    How could SEO be used in local business?
    Optimization and positioning practices are today the number one strategy in the context of running a business. What is SEO and why should local businesses use it?
    Order a free seo audit


      Get started

      with the comprehensive
      SEO audit

      Invest in a detailed SEO audit and understand your online performance. We analyze your website to get a clear view of what you can improve.

      • I Please send us a message first for the introduction.
      • II Then, our SEO Expert gets back right to you with a phone call.
      • III We schedule a consultation in time that works for you.
      • IV The SEO Expert audits your website and provides strategic recommendations on how to improve your performance.
      • V You'll get the SEO report with a comprehensive look at numerous search ranking factors such as technical items, on-page, content, and off-page metrics.

      Thank you
      for your contact.

      Let’s start growing
      your traffic

      Go back to the home page