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How to perform a technical SEO audit to improve your Google rankings

How to perform a technical SEO audit to improve your Google rankings

As you probably know, websites are built to be indexed by search engines like Google, so that when someone searches for a particular keyword or phrase relevant to your business, your site shows up in the search results. But how does this actually happen? In this article, we’ll discuss indexing and crawling, and what you can do to make sure your website shows up in search engine results.

What is indexing?

Indexing is the process of a search engine discovering and adding pages to its database. In order to be indexed, a page must first be crawled by a search engine spider. Once a page is crawled, it can then be added to the search engine’s index. The index contains the data that is needed for your website to appear in a search result.

Google Index

Google Index is a database that contains all of the websites and web pages that Google has discovered. When you type a query into the Google search bar, the Index is what’s searched through to find the most relevant results.

The index needs to be updated regularly to stay up-to-date with all the latest information about each website. For example, if you change your homepage image or publish a new blog post, these updates need to be reflected in the index for them to show up when someone searches for your site.

How many URLs are in the Google Index?

There are over two billion websites on the internet, but Google only indexes a small fraction of them. The number of URLs in the Google index is constantly changing- as new pages are created and old ones are removed.

However, we can make some educated guesses about how many there might be by looking at how many searches queries Google processes each day. According to their official statistics page, Google handles about 4 trillion searches each year, which averages out to around 590 million searches per day.

Mobile-First Index

This was in response to the growing trend of users accessing the internet on mobile devices. The mobile-first index means that Google will now use the mobile version of your website as the primary source of information about your site when indexing and crawling. This is a significant change from the previous method, which used the desktop version of your site. To be considered mobile-friendly, a website must follow the World Wide Web Consortium (W3C) standards for responsive web design.

What is the crawl budget?

Your crawl budget is the number of pages Googlebot can and wants to crawl on your website during a given time period. The amount of your crawl budget is based on several factors, including the size of your website, how frequently you update your content, and how many other websites link to yours. If you’re not making good use of your crawl budget by providing compelling content, Google will decrease it. That’s why it’s important to keep your site up-to-date with fresh, quality content that provides new information for users.

How crawlers see my page?

When a crawler visits your website, it reads the code on your page to determine what content is there. It then indexing that content so that it can be displayed in search results. The process of indexing and crawling is how search engines keep their results up-to-date and relevant.

As websites change, get new content or are updated, the crawlers will come back periodically to update their records with any changes. If you’ve made any changes or updates to your site recently, wait a few days for these changes to take effect before checking whether they have been indexed or not.

How to improve your website’s crawlability?

Here are a few tips to improve your website’s crawlability:

  • Use descriptive and keyword rich titles and descriptions for your pages.
  • Create a sitemap and submit it to search engines.
  • Use internal linking to help search engines find new pages on your site.
  • Avoid using Flash or other non-standard technologies.
  • Make sure your site can be accessed by mobile devices.
  • Don’t use JavaScript as this may cause issues with indexing.
  • Finally, make sure you have quality content that visitors will want to share.

Methods of indexing pages on Google

There are several ways to gain more interest from Google robots. First of all, you need to properly configure the robots.txt file for Google – using it, we create commands indicating which addresses can be visited and which should be blocked. Most of them are websites that are under development or are characterized by low-quality content.

Another way is to configure from the Google Search Console panel. From the website admin panel, you can submit requests for re-indexing of addresses or limit their frequency. You can then submit a sitemap that tells you that your pages and subpages are ready for indexing. Thanks to the map, robots can see newly added subpages and selected updates.

It is worth using the link building strategy, and more specifically external links. By placing hyperlinks to our site on other portals, we have an influence on the decisions of robots and the indexing time. So use directories, forts and web portals, guest posting and social media to mark the importance of your website.

How to check the indexing status of a page? And how long does it take?

To check the indexing status of a page, you can use a tool like Google Search Console. Indexing can take anywhere from a few days to a few weeks. However, if your website is new or has very little content, it could take longer for your pages to be indexed. If there’s been no progress after six months, then it’s possible that your site is not showing up in search results due to an error with its crawl rate.

If you want your website to be visible in search engines, you need to make sure it’s properly indexed and crawled. Otherwise, your site will be lost in the depths of the internet. Here’s what you need to know about indexing and crawling websites. A technical SEO audit can help you identify any issues that may be preventing your site from being found and crawled by search engines.

  • Check for proper indexation. Make sure all of your pages are being indexed by search engines. You can do this by using a tool like Google Search Console.
  • Look at the SERPs.
  • Check HTML code on your website.
  • Conduct a link building audit.

In conclusion

To sum it up, indexing and crawling are essential for search engines to be able to rank your website. They’re also necessary for people to be able to find your site in the first place. Understanding how these work can help you ensure that your website is accessible and visible to both search engines and users. Make sure that all of your pages are indexed and crawlable by following Google’s guidelines on their Webmaster Central blog. Also, consider investing in a marketing strategy to get more visitors on your site – this will improve its ranking among search engines and increase the chances of visitors finding it organically.

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Aleksandra Pietrzak
Curator at the National Museum in Poznań, graduate of Art History at the Jagiellonian University and Contemporary Art at the Pedagogical University of Krakow, curator of exhibitions and author of scientific and popular texts. A lover of contemporary art, literature and travel.
Category: SEO
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