The do's and don'ts of conducting a mobility audit for your website

The do's and don'ts of conducting a mobility audit for your website

With the surge of mobile traffic and Google’s recent update to its search algorithm, mobile friendliness has become a crucial part of your website’s SEO strategy. So how do you figure out if your site passes the mobile test? This blog will tell you how to conduct an audit to determine where you currently stand, as well as offer tips on how to improve your site’s usability.

Introducing mobilegeddon

Mobilegeddon refers to the impending changes that will affect mobile search engine rankings on Google, meaning that in order to maintain your search ranking, it’s time for you and your business’s website to go mobile. In the past few years, mobile devices have become commonplace and we’ve seen an increase in use of mobile apps. It’s important that your website is optimized for mobile devices or else you risk losing customers.

Currently, 66% of all Internet traffic is from mobile devices. This trend is only continuing to grow with every passing year. In 2022, it’s estimated that 77% of all internet traffic will be from mobile devices. So what does this mean? Well if you’re not catering your website for mobile use yet, you might be losing potential readers or customers.

Mobile devices and its importance for Google

The importance of mobile devices in Google’s algorithm is growing steadily. Clicks from smartphones are now a significant factor and the signals used for this ranking vary by phone, according to the head of web spam at Google. Because most websites haven’t been designed responsively, there are millions of searches taking place daily on mobile that end up with desktop sites instead of mobile ones.

Mobile-First Index

This update of algorithm means mobile-friendly websites will likely see higher rankings than those that are not deemed mobile-friendly. As always, it is important to stay up-to-date with the latest trends in search engine optimization and continue optimizing your website so you can rank high on Google’s results pages. The sooner you start, the better off you will be.

So… what is a mobility audit?

A mobility audit is the process of reviewing your current website and search marketing tactics in order to make sure that they are mobile-friendly. It’s so important that your site be user-friendly on all platforms, with navigation options customized for different viewing habits and gestures.

If you’re not mobile-friendly, it doesn’t matter how good your website is, Google will rank you lower. In order to be on the safe side, conduct a mobility audit of your site. It’s easy and there are many tools out there that will help you in this process.

Key Performance Indicators (KPIs)

All websites should be built with the mobile audience in mind. The total number of visits to your website from mobile devices is one key performance indicator that will give you an idea of how successful your site is across platforms. It is important to check this metric regularly and keep it in mind when designing or optimizing your site. Other KPIs include bounce rate, conversion rate, time on site, and pages per visit. They all vary depending on what type of website you have, but are always worth looking at.

What should you be auditing?

When do you need an app?

Do you have or can you acquire the resources to create and maintain an app? Then that’s the better route. Apps allow users to perform specific tasks, making them more versatile than mobile websites. In other words, if your website isn’t mobile-friendly, but you do want it to be accessed on smartphones and tablets as well as desktop computers, then an app is what you need.

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iCEA Group
Category: SEO
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